A mood-boosting beauty brand which works to help boost endorphins - with an uplifting fragrance created by celebrated perfumer Azzi Glasser 

We believe it's important to seek out those little moments of joy wherever possible - whether it's a stress-busting workout at the gym, or a mood-boosting beautifying session to restore equilibrium, Ayo is specifically created for that purpose. Pronounced eye-oh, the word itself means joy and happiness in the Yoruba language.  

Mood-Boosting Benefits:  Ingredients boast Happy Skin made from Rhodiola Rosea Root Extract and Cacoa Extract known as Chocolate Beans, in particular work to boost b-endorphins (the 'happy molecules') in the skin.

Skincare Benefits:  Doesn't just improve your state of mind, it will make your skin feel beautifully  nourished and moisturised, containing natural actives, vitamins, antioxidants and natural essential oils.

At the heart of the range is our unique 'Salute the Sun' fragrance, made with natural essential oils, comprises bright notes of Sicilian Bergamot and Mediterranean Lemon which warm up on the skin to reveal a delicate floral heart of Jasmine Sambac, Geranium Bourbon and Rose Absolute, underscored with a musky warmth of Indian Sandalwood, Patchouli and Vanilla Absolute.

The range doesn't contain chemical 'nasties' such as parabens, mineral oils or synthetic colours and fragrance. 

Ayo is inspired by Joy whose magical spirit is the essence of the brand.  

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